So we recommend testing out what works for you specifically and trying out different Facebook post lengths to find the ideal character count for you. That said, what engages your audience will also vary depending on your industry. In fact, short posts tend to perform better even on Facebook.Īccording to a BuzzSumo analysis, the ideal Facebook post length is around 50 characters (or fewer), which tends to get the most engagement. This gives you ample space to tell a detailed story or explain something in-depth.īut just because you can post a lengthy status update on Facebook doesn’t mean you should. Facebook posts character countįacebook is the perfect place to share long-form content, with the platform allowing up to 63,206 characters in regular posts. Pair these Facebook ad character counts with our Facebook ad size guide to create the perfect ad. Link descriptions – 30 characters (20 for carousel ads and in-stream video ads). We’ve also included a free social media character counter to test the length of your social posts before you hit “Post.” Facebook Facebook ads character countįacebook generally has the same character limit across all ad types, with the exception of carousel ads and in-stream video ads. To make your job a little easier, we’ve put together a detailed guide on social media character limits and ideal post lengths. This could improve your chances of getting people to read or engage with your posts. More importantly, you need to know the ideal character count for social media posts. But they all have one thing in common – they each have a platform-specific character limit. That’s why Snapchat has created newer features such as Discover, which features media content and Memories, where users can save posts and stories.Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. The only problem for Snapchat is that messages that disappear automatically aren’t a great environment for advertising, or for creating content that is engaging across a broader cross-section of users-something that Instagram has proven to be very good at. There’s no public view count, follower count, likes count, or any other social dick-measuring contest. On Snapchat, the frictional cost is low: the content doesn’t have to be that good, because it is going to disappear anyways, and everyone else’s content isn’t that great either. And as a result, engagement levels are much higher. Justin Kan, who sold his streaming-video startup Twitch to Amazon for $1 billion in 2014, pointed out in a Medium post earlier this year that a lot of the social and psychological friction that other services have simply isn’t there with Snapchat. Posts on Snapchat, by contrast, don’t have any public likes or favorites or comments, or follower counts. Snapchat you used far more per day once you shared a single Instagram photo, that was it, you didn't want to overdo. Get Data Sheet, Fortune’s technology newsletter. But it turned out to be far more powerful than just that, which in turn has helped the company raise multiple rounds of funding, to the point where its theoretical market value is now $19 billion. In the early days, those attributes meant Snapchat was dismissed by many observers as a “sexting” app, designed to allow teens or twenty-somethings to send intimate photos. In 2013, Instagram premiered Instagram Direct, a private-messaging feature, and in 2014 Facebook debuted an app called Slingshot, which it also later mothballed.Įach of these attempts has tried to imitate one or more of Snapchat’s core features: 1) It is private, and therefore there are no public likes or favorites or comments, and 2) Its messages are “ephemeral,” which means that they automatically disappear after a specified period of time. It was released in 2012 and shut down in 2014. The first was an app called Poke, which offered messages that disappeared automatically. The new offering is fundamentally identical to Snapchat’s Stories, right down to the name.ĭepending on how you count, this is the fourth or fifth such move by Facebook (FB). The latest copy cat attempt came on Tuesday, when Facebook-owned Instagram introduced a new feature called Stories that lets users share a collection of photos and videos that disappears after 24 hours.
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